The Customer Development Process
Customer development is the process of ‘getting out of the building’ to talk to potential customers – do this BEFORE you build your product.
Customer development is the process of ‘getting out of the building’ to talk to potential customers – do this BEFORE you build your product.
There are many benefits to using a Business Model Canvas: it’s visual, it’s easy to change your business assumptions and it provides a common language for communicating.
One recommendation we always make to business owners is to test and measure marketing efforts.
Think you have to start your invention from scratch? Why not combine existing innovations?
Business owners, in particular startup business owners, don’t have the time to learn all we need to know for business success. It might be time to ‘rent some brains’.
In business, sometimes you have to have a sense of humor, learn from your mistakes and move on.
Companies must incorporate alternative tools within their business in order to continually innovate and generate a competitive advantage.
Good business leaders make it a priority to be proactive and intentionally work on improving communication intentionally. But where do you begin?
Review your business’s marketing materials and consider the ‘headlines’ on each one. Does it grab the attention of the reader about a specific pain point, need or want?
Whatever your frustrations are, they are YOUR frustrations and they don’t do YOU any good by hanging on to them! Maybe it’s time to ‘let go’.
‘Growth hacking’ is a term for a savvy business person, focused on growing their business. Commit to growth hacking today.
The ‘kanban’ concepts have Japanese roots and were developed for managing workflow in manufacturing projects, but can also be used in many other business and personal applications.
But you can learn from real stories about business owners’ challenges and breakthroughs.
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