Understanding Digital Marketing

Creating a digital strategy can be overwhelming for many business owners. Learn the aspects to create an effective online presence.

Digital marketing can be something complex to small business owners. Many businesses don’t fully understand all the aspects that should be considered while designing an effective strategy for their online presence. To aid in this regard, we have prepared the following image to help explain some of the most important components and concepts:

What is digital marketing The Business TherapistWEBSITE

An effective digital presence strategy starts with a well-designed website. Your website is the central place for all your other online channels. This is where you will collect leads for your business and attract new clients. By considering your PPC, SEO, SOCIAL MEDIA and EMAIL marketing strategies while building your website, you will be able to increase customer acquisition while keeping your marketing budget under control.

PPC Advertising

Pay-per-click (PPC) advertising is a model of internet marketing in which advertisers pay a fee every time someone clicks on their ads. Search Engine Marketing (SEM) and Network Display Campaigns are the two most common types of PPC Ads. Google Adwords is a great example of PPC Advertising as it offers an effective way to help your customers find your business online, both through Google Searches and on Google Display Ads.


Search Engine Optimization means improving your website ranking on search engine results pages, such as Google and Bing. By improving your website content with the right keywords and the right on-page code, you will be able to improve your ranking at no cost, and decrease the cost of your PPC Ads. This happens as it is the goal of search engines to provide valuable content to their users. Also, with good SEO established, you will be able to connect your website to other websites, such as online business directories and social media. Online reviews from those external websites will help to boost your online presence and improve your image on the web.

Social Media

Social media websites, such as Facebook, Twitter, Instagram, and others, are an integral part of today’s society. By posting relevant information on your website and sharing this information on Social Media, you will be able to engage with your community of existing and future customers; therefore, building trust with your customers and increasing interest in your business.  

Email Marketing

Email is a great channel to keep in contact with existing customers and educate them about your product offerings and other news about your business. Through email and social media, you will be able to develop relationships with your customers and bring them back to your business whenever they need your services.

Not sure where to start?

If you are not sure where to start, our marketing specialists would love to schedule a diagnostic meeting to understand your digital marketing needs. To learn more about our Digital Marketing Services, check our service page and submit a request for a FREE consultation.

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