Digital Marketing Advisory
Applying the knowledge of our team, we will review your business’s online presence and work with you to determine the necessary best practices to improve your brand awareness online.
Together, we will create a customized Digital Marketing Plan with the goal of bringing the right customers to your business with a healthy return on investment. Our team has the experience of combining organic and paid marketing efforts, which is essential to build a strong digital marketing presence.
We offer a tailor made, complimentary report on the current status of your business’s online presence. So, if you are curious about the quality of your online presence, just fill out the request form on the right side of this page and our team will send you this free report.
- Claim important local listings websites and create a clear and consistent marketing message
Local Listing Websites are a very important source of leads and an important aspect of online visibility for all businesses. Examples include: Google My Business and Bing Places.
- Web Design and Search Engine Optimization (SEO)
A website is the most important source of information about a business. Nowadays, a website is like a business card. So, it’s indispensable that your business website be designed to provide the best experience for the user. An effective website is also necessary for online advertisements and traffic from the organic search results from search engines. This approach is known as Search Engine Optimization. If your business already has a good website, we will suggest the best changes to be made to optimize your online presence.
- Social Media Optimization
With personal help from our team, you will learn the social media best practices to improve the organic reach of your posts, bring more leads to your website from social media, and engage your customer segment with your brand and products.
- Online Customer Reviews Management
If your business has any online presence, then very likely people are talking about your business! Approximately 85% of consumers read online reviews while making a purchase decision (click here to read our article about the importance of online
reviews). Our team is ready to work with you to establish systems for monitoring, responding to, and acting upon these all-important online reviews which are found on various listings across the internet.
- Measurement and Analytics
We’ll work with you so you can better understand how your website is contributing to your business goals. From this we can learn how to optimize your marketing spending based on data. Our team is ready to: develop a measurement plan; Implement Google Analytics on your website; Create a dashboard so you can easily access the most important website metrics; And provide basic Google Analytics training so you know how to look at the metrics.
- Online Marketing Campaigns in Google Adwords, Facebook Ads and Bing Ads
Research published by Google in 2012 showed that 90% of all media interactions now take place on a smartphone, laptop, PC, tablet or TV and that 77% of viewers use another device at the same time they are watching TV. On the other hand, radio and print now account for only 10% of media interactions. With these facts, now is the perfect time for businesses to move their marketing budgets to online campaigns. We can help determine the right audience, the right cost, and the right content to create a positive return on investment.
Do you want to know more about your current online presence? Just fill out the request form on the right side of this page and our team will send you a customized report – for free!
Do you want to know more about your current online presence?Just fill out the following request and our team will send you a customized report for free!
I purchased a vacation rental home and although I was able to do everything myself in preparation to rent it out for an income, I needed help to get it online and marketed.
The team at The Business Therapist® helped me understand what steps were necessary and why a well rounded online presence was important. Within one month of implementation, my vacation rental property was fully booked for the entire season.
Their Digital Marketing Service covered everything I needed: from insights into my best customers to social media recommendations. I couldn’t have done it without them!