Understanding Your Customer Segments
A business growth strategy that is focused on a particular customer segment is the opposite of the ‘one size fits all’ strategy. It’s important to learn how to define each segment.
A business growth strategy that is focused on a particular customer segment is the opposite of the ‘one size fits all’ strategy. It’s important to learn how to define each segment.
Here is a great story to remind us all to enjoy every moment – in our personal and business lives.
There can be a tendency to celebrate short term business success too soon. Let’s say your business has a good month and you make a nice profit. Should you take a bonus? Should you reward yourself right away?
Business owners work hard and make many sacrifices. We should all remember that it’s important to enjoy the journey as well as the destination.
Rick Spence is a Toronto-based business writer, consultant and speaker. Here is Rick’s 7 secrets of entrepreneurial success.
Is the productivity of every hour of work the same? Are the first 2 hours of the work day as productive as the last 2 hours of the day?
We filter out information which doesn’t conform to our beliefs. This process excludes a lot of valuable information, particularly important for business owners.
Sometimes a budding entrepreneur knows ‘just enough’ to be dangerous. While they believe they are on the path to success, they will end up failing.
What is the difference between a business having a ‘manifesto’ and a ‘mission statement’? A manifesto is just a better, often visual and cooler way to state what your business believes.
The key ingredient in distorting reality to help with small business success, is to simply be open to the possibility that other realities may exist.
‘Economic Gardening’ is focusing the support of economic development on the existing businesses in your region that have the best chance of growth.
There is a missing piece in the way small business owners acquire knowledge. Why is there not a structured and scientific experiential learning model for existing small business owners?
But you can learn from real stories about business owners’ challenges and breakthroughs.
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