As you look to launch your business, you will likely find mentors, bankers, and other resources providers that will ask you for a traditional business plan.
By utilizing the Business Model Canvas and customer discovery methods, you will have something far superior than just a business plan full of assumptions and guesses. You will have a tested and validated business plan with data that supports your idea!
Please watch this short video to better understand the concepts and advantages of using a Business Model Canvas.
Definition of customer segment and value proposition:
Customer Segment:
“A defined group of people who share the same problem or passion and speak the same language” – from The Lean Entrepreneur by Brant Cooper and Patrick Vlaskovitz
Value Proposition:
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative ( e.g. design, customer experience).” – from Business Model Generation by Alexander Osterwalder
We are soon launching a Online Coaching Program to help you to implement some of the best methods and tool for entrepreneurship including the Business Model Canvas. For more information, please send an email: paul@thebusinesstherapist.com with the subject ‘Online Coaching’
