Sit down with yourself and answer this question about your business and see what you can discover.
What Are You Pretending Not To Know?
Spend 30-60 minutes a day until you have some concrete, honest answers. No phones, no computers. Nothing that beeps. No distractions. Take a walk in the woods, if you can. When you feel like you have some good answers, set them aside for a few days. Then repeat the process, this time digging deeper, peeling back the various layers of each answer.
While it’s a simple question and process, staying with it usually requires an unnerving amount of focus and effort. The answers, though, will be worth it; they will be a guide to the most pressing actions that need to be taken.
