When someone is struggling with a big business decision, I use the following tool:
I ask them:
“If you had to decide in the next 10 seconds, what would your decision be?
Quite often they will come up with a decision in less than one second!
Why does this happen?
The reason is by asking the hypothetical 10-second question, it gets past what your mind might be thinking and goes straight to what your ‘gut feeling’ is. This may still not be your final decision, but once you have the awareness of your gut feeling, you can understand more of the other reasons you are stuck trying to make the decision.
By the way, this technique doesn’t apply just to business decisions, try it out on your friends and family and see how it works!
When I shared this with the university students who I mentored, they reported great fun and success in experimenting with it.
Have you ever just ‘gone with your gut feeling’ when making an important business decision? How did that work out for you?