What’s Better: Cash or Cashflow?
Have you ever worked through the math of selling versus keeping a business?
Have you ever worked through the math of selling versus keeping a business?
Sometimes we stare down a business problem for so long that we lose sight of it as a problem – it becomes accepted as just a fact of business life.
It takes persistence to encourage employees to follow the everyday routines and further persistence to stick to the systems established in your business.
Have you spent time considering the real cost of gossip in the workplace?
When forced to make a pivot, waiting to get the new product perfect means you will never get it done!
Our ego loves us to be right.
The biggest ego’s help us be right 100% of the time!
And if we are always right then everyone else is wrong. Right?
Wrong.
Good employees want to perform well. When everyone is held accountable, it provides positive feedback to the good employees that they are performing well.
Customers will always buy a pain killer when they have a headache – it’s a “must-have” product. Vitamins are only a “nice to have” items. You want to position your offerings as pain killers, not vitamins.
This is a story about Joe’s business and his pricing challenges… Joe’s business degree is S.O.H.K. – the School Of Hard Knocks.
The pandemic forced a behavior change. This adjustment in my business model benefits my clients in two profound ways.
For a small business, your pricing strategy should not be only about price. It should be about being different!
But you can learn from real stories about business owners’ challenges and breakthroughs.
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