Customers will always buy a pain killer when they have a headache – it’s a “must-have” product. Vitamins are only a “nice to have” items. You want to position your offerings as pain killers, not vitamins.
This is a story about Joe’s business and his pricing challenges… Joe’s business degree is S.O.H.K. – the School Of Hard Knocks.
The pandemic forced a behavior change. This adjustment in my business model benefits my clients in two profound ways.
For a small business, your pricing strategy should not be only about price. It should be about being different!
With one simple exchange, I learned a valuable life lesson. The best way to be a successful, trusted advisor is to stop trying to give answers and start asking good questions.
If you believe you can’t find good employees, then it will be true as long as you hold that belief as your reality.
December 30, 2000 was a great day. Here’s the backstory on the events and decisions that led up to that fateful day.
How much fun is it to sit with your accountant as they go through every line of your financial statement? Aren’t they speaking an entirely different language?
A business growth strategy that is focused on a particular customer segment is the opposite of the ‘one size fits all’ strategy. It’s important to learn how to define each segment.
We are pleased to offer this free Webinar, where you will explore the 4 key ingredients for achieving more cashflow and freedom in your business.
Have you ever felt stress about a particular business issue? Just ‘thinking’ about the problem doesn’t help. Take action, any action! Here are tips to get you started.
This powerful advice for business owners can help strengthen their own intentions and goals in small business management, leadership and success.
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