To be successful in business you need to be smart in many skills pertaining to different professions. A little tax knowledge, some legal skills, website design and auto mechanics are just a few. The saying is “jack of all trades, master of none”.
To learn enough about a particular skill you can invest a lot of time – often inefficient time. If you happen to have a lot of spare time, a trip to law school could come in handy for your business. For the rest of us, it is worthwhile to consider when it may be best to ‘rent the brains’ you need.
I try to think critically about what is the most efficient use of my time as a small business owner. If I spend the morning working at what I am good at – business advice, I can generate enough fees to pay my awesome team at The Business Therapist® who are working on developing new online products. Renting their Internet brains is efficient and profitable for my business and theirs.
Good communication is essential
Actually, when you think about it, communication is important for everything in life. If you have had business challenges dealing with other professionals in the past, was the issue communication?
If you are going to invest some time in getting smarter, I strongly recommend you invest the time making sure the communication lines are open and the project is clearly understood. This process includes getting clarity about what you require from ‘the rented brains’.
I would never discourage the lifetime of learning opportunities, but sometimes we don’t have a lifetime. Renting the brains saves time and money in the long run.