Pricing Strategy for Small Businesses: It’s About Being Different!
A pricing strategy should be centered around being different from the competition.
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A pricing strategy should be centered around being different from the competition.
Are you pricing to the 10% of customers that are never happy? You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy.
All your customers don’t buy for the same reasons. If you group them all together, you end up thinking the main issue is price. It’s about price and value.
Sometimes we stare down a business problem for so long that we lose sight of it as a problem – it becomes accepted as just a fact of business life.
This is a story about Joe’s business and his pricing challenges… Joe’s business degree is S.O.H.K. – the School Of Hard Knocks.
For a small business, your pricing strategy should not be only about price. It should be about being different!
Raising prices is a challenge for many independent business owners. The pricing discussion is therefore critically important and directly affects the business’s profits.
But you can learn from real stories about business owners’ challenges and breakthroughs.
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