Marketing Your Business – There’s a Hole in Your Bucket!
If you want to increase profits in your business, the common method is to crank up the advertising spending. This can be expensive and ineffective as spraying water towards a bucket!
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If you want to increase profits in your business, the common method is to crank up the advertising spending. This can be expensive and ineffective as spraying water towards a bucket!
Can a business offering fewer products result in more sales? Consider the many benefits of offering fewer products.
Some business owners have trouble saying NO for various reasons, and this often costs them financially. Learn how to increase profits by saying, ‘NO’!
Business owners: Does this statement resonate with you? The worst 20% of your products consume 80% of the company’s resources.
Businesses with seasonal goods or services must prepare themselves for the lean periods. Here we explore 5 strategies to improve sales throughout the year.
Are there certain parts of your business that you feel have to be done by you – the business owner?
Customers will always buy a pain killer when they have a headache – it’s a “must-have” product. Vitamins are only a “nice to have” items. You want to position your offerings as pain killers, not vitamins.
Instead of giving a discount on price, have you considered adding value instead?
When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’
Taking a good hard look at your business’s product and service offerings may uncover simple opportunities for profit improvement.
Raising prices is a challenge for many independent business owners. The pricing discussion is therefore critically important and directly affects the business’s profits.
Check out these tips to help you build your business with client referrals.
But you can learn from real stories about business owners’ challenges and breakthroughs.
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