For small businesses, it’s not just about price.
A pricing strategy should be centered around being different from the competition.
By offering something unique, customers will value and be willing to pay for that difference.
If your business is constantly being beaten on price, you’re not being perceived as different.
So, instead of dropping your price, focus on becoming different.
This can be achieved through actual differentiators (unique products or services), created differentiators (special guarantees or offers), or perceived differentiators (positioning yourself as the first to offer something unique).
By being perceived as different, customers will choose your business based on the value you provide rather than just the price.
Don’t let price be the deciding factor – stand out and be different and reach out to us if we can help you: paul@thebusinesstherapist.com
