“The man who chases two rabbits, catches neither.”
Have you ever tried to catch a rabbit? I used to have an all-black floppy-eared rabbit that enjoyed my backyard for a few years. I think he lived beneath my neighbour’s garage. I used to try and catch him. Once and only once I made a great move, dove and touched his fur but I could not catch him!
Imagine trying to catch two rabbits at once? How about three rabbits? Impossible!
What does this have to do with business?
It’s about focus and tenacity on a significant, important but singular task. This is a focus on chasing one rabbit. If you find yourself overwhelmed with too many important jobs to do and you are not accomplishing any of them, you might be attempting the impossible task of chasing three, maybe even four rabbits at one time.
The secret is to pick one rabbit and get really focused and driven by catching it. It matters less which one you choose – what matters is that you stop trying to chase more than one at a time.
Once you catch that first rabbit, you are so energized to grab that second rabbit, he won’t stand a chance!
Let us know how it goes.