The word is “why”.
Now more than ever before, customers don’t buy WHAT you do, but rather WHY you do it.
And, if your business “why” isn’t aligned with your personal “why”, you likely won’t have a satisfying and fulfilling life in general.
To align your personal and business goals to have a happy and successful life, you need to start with why. To understand this idea, we recommend watching the classic 2009 TEDx Talk: Start with Why by Simon Sinek.
I encourage you to invest the time and courage to understand your purpose and your “why”. It will be time well spent.
Here are some ideas to help you explore your ‘why’:
- At your funeral, when people are talking about you and your business, what good things would you hope they say?
- What is your purpose? More specifically, what is your ‘larger than yourself’ purpose?
- If your business could make a difference for anyone or anything, what would it be?
Before I was able to align with my “why”, I spent a lot of time in a business I wasn’t really passionate about (running an accounting firm). Discovering my purpose enabled me to follow my dream and build my advisory firm, providing me with a happy and fulfilling life.
If you’d like to discuss this idea further, I’d be pleased to learn your “why”. Reach out: email@example.com