If you want to stay ahead of the competition, forget ‘em! It‘s all about you and your business.
Pay close attention to your customers, not your competitors.
As Henry Ford wrote,
“The competitor to be feared is one who never bothers about you at all but goes on making his own business better all the time.”
Be this competitor.
Focus on making your business better, not copying what your competitors do. Measure how well you‘re doing, like how long it takes to respond to customers, and then make it better.
Experiment, measure the result, and then keep the things that result in improvement. Make small changes and watch how they compound over time.
Your competitors will be the one‘s who can’t forget about you!