The creation of The Business Model Canvas tool was completed in 2010. If you are not familiar with it, you should be! There are many benefits to using a Business Model Canvas: it’s visual, it’s easy to change your business assumptions and it provides a common language for team members from diverse backgrounds to communicate with each other a... Continue reading
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One recommendation we always make to business owners is to test and measure marketing efforts. As example, we've been relentless in how the marketing materials are designed and distributed for a workshop we held. Do you see any of your business's marketing in the points below? What is the best headline? How much do we match the email copy... Continue reading
Borrowing innovation is easier than inventing from scratch! Think you have to start your invention from scratch? Why not combine existing innovations? Here’s two examples of incredible innovations over 100 years apart: Henry Ford (1908) and the Coolest Cooler (2013) Henry Ford actually borrowed three existing innovations for his assembl... Continue reading
Business owners, in particular startup business owners, must wear many hats for business success. At times it can feel very much like we’re a ‘jack of all trades, master of none’! It might be time to ‘rent some brains’. First you must determine which of your business activities make your company the most money. (Related Article - O... Continue reading
The Message Matters - Get It Right or Don't Bother Selling At All Imagine it's a cold, dreary, overcast morning. You are trudging down the sidewalk, drinking a cold, over brewed coffee with a grimace on your face as you try to wake up on your way to work. It's a Monday, and you are dreading your boss' inevitable warpath. Then you notice a stran... Continue reading
We all screw things up every now and then. We might try really hard with a project but ultimately our results kinda suck. Here is a frank and funny one liner to ask yourself and your team after a business related misfire. “Are we polishing horse manure?” –it’s never going to shine no matter how hard you polish it! Translation – stop po... Continue reading
In continuation of our commitment to serving you better, we at TBT have been getting out of the building and listening to what you have to say. And boy do you have lots to say. In particular, a number of you have been very vocal about having a business idea, but not knowing what to do next. There are a number of different ways you could deal wit... Continue reading
I hope you consider vulnerability a strength. Being vulnerable saves you money and time in a startup – lots of it! Most startups start as an 'isolated belief' inside the founder’s head. Founders can incubate on their ideas inside for years. But if you want to eventually have a customer pay you for your valuable idea, you must expose it – an... Continue reading
Get a new perspective! How many times have you walked into a store and been naturally drawn to one area? Or have been shopping online and ‘abandoned your cart’ because the check-out area was too complicated or too hard to find? If as a business owner you’re struggling with sluggish sales and lackluster conversions - it’s time to get a n... Continue reading
Do you know a great salesperson with really sloppy paperwork skills? Maybe a fantastic bookkeeper who'd be mortified if they had to go out and procure new clients? We all have strengths and weaknesses. The strongest, most effective business business teams have a diversity of strengths. Consider this: It’s really hard to improve our weakness... Continue reading