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About Us

It’s easier than ever to start and grow a business and you don’t have to go it alone.
We’ve taken the best tools and methods for startup founders and business innovators and made them simpler, easier and more fun to use.

The online course ‘Test Your Business Idea’, available on the learning platform Udemy, teaches future entrepreneurs the mindset, the concepts and the methods to get out into the real world and ‘test’ if their business idea can become a successful, thriving business.

We also offer a comprehensive workbook ‘Test Your Business Idea’ which delivers maximum learning about a business idea with a minimal investment of time, money and energy.

We support economic development corporations and educators in their efforts to communicate, collaborate and grow their community’s entrepreneurial ecosystem.

We are entrepreneurs and innovators – just like you; and we’re here to help.

About Paul Foster


Paul Foster is the founder and leader of the team at The Business Therapist®.

In 2011, Paul went ‘back to school’ himself as the Entrepreneur in Residence and then as the Lean Startup Advisor, both positions at the Odette School of Business at University of Windsor. Throw in a trip to Stanford for Steve Blank’s Lean Launchpad program in June of 2013 and some painful lessons as a startup founder himself; Paul is a seasoned veteran of the business development world.

Paul has been a mentor and featured speaker at the University of Windsor’s EPICentre’s EPIC Founders Program, and the new St. Clair College’s Genesis Entrepreneurship Centre.

Paul is a co-author of the book ‘Test Your Business Idea’ and creator of the online course ‘Test Your Business Idea’. He has been a guest speaker at the Windsor-Essex Small Business Centre as well as the Ontario Association of Community Futures Development Corporations.

In 2010, Paul was recognized by his business advising peers as the RANONE North American Advisor of the Year for his work helping existing businesses flourish and grow.

His business experience began as a trusted advisor (CPA, CA) to small business families as the owner and founder of an accounting firm which he sold after 20 years.

Whether you are starting, growing or selling your business, Paul has the knowledge and relevant real life stories ready to share with you.

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