Customer Strategy

We work with your business to assess how well the current business model is working. We explore how well each of your customer segments are positioned with your value proposition. We support a pricing strategy based on differentiation. We help you extract fair value from your customers and help stop the wrong customers from consuming unnecessary resources.

Services include:

  • Assessment of business strengths, weaknesses, opportunities and threats
  • Systematizing the business processes
  • Collecting feedback from employees, customers and owners
  • Customer relationship management training and consulting
  • Identifying  and testing alternative pricing and differentiation strategies
  • Evaluating markets for existing products and services
Smiling business owners greeting customers

Contact us at The Business Therapist® or submit a business inquiry online.

I purchased a vacation rental home and although I was able to do everything myself in preparation to rent it out for an income, I needed help to get it online and marketed.

The team at The Business Therapist® helped me understand what steps were necessary and why a well rounded online presence was important. Within one month of implementation, my vacation rental property was fully booked for the entire season.

Their Digital Marketing Service covered everything I needed: from insights into my best customers to social media recommendations. I couldn’t have done it without them!

Owner, Blue Water Cottages

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