Improve Customer Service – 1 Tip

Easy refund or epic battle?

What is your business’s policy?

There seems to be two very different schools of thought on how easy it should be for a business to issue a refund, deal with a cancellation or honour a guarantee.

When I cancelled my cable a few years ago they promised to issue a refund to me for $68. It didn’t come for a few months so I called and asked about it. They said it was in the system and would be sent shortly.

It never came!

Earlier this year, they called and wanted to sign me up again. I asked about my refund. The salesperson could see it clearly on the system as owing to me.  I asked why they didn’t send it. The reason was that I didn’t ask for a cheque to be issued.

I don’t believe them and I didn’t sign up, and likely won’t ever.

Although I can’t confirm this is the policy, it was unusually hard to have a refund issued by their organization.

Contrast this to my experience last week at the Glen Oaks resort in Big Sur. We had booked and paid for three night’s accommodation. On the morning of the third day we made a personal decision to leave a day early. When I went in to discuss it, I was expecting nothing but open to maybe getting one night’s credit to return another time. As I started into my explanation to Chris at the front desk, he stopped me and promptly issued a refund for the last day. no questions asked.

Improve customer service with the ‘easy and generous’ strategy

I believe the ‘make it difficult’ strategy is a short term, scarcity type thinking. The ‘easy and generous’ strategy is a smart investment in the future and most enjoyable for the customer experiencing it.

Do you offer a guarantee? How well is it explained? How easy is it to use? 



Author: Paul Foster
Paul's life’s purpose is to bring more cash, freedom and happiness to independent business owners. Paul wants to learn about your toughest business challenges and frustrations so he can help you tackle them.

1 Comment

  • I couldn’t agree more Paul. It’s easy for a company to treat customers well when they’re getting paid. But when a customer leaves, or has an issue, is the time when you discover their TRUE customer service philosophy.

    Treat every customer how you’d like to be treated, and you’ll create endless amounts of goodwill. Thanks for sharing this Paul!

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