Is Your Business Stuck in a Rut?

If you have had the ‘stuck in the rut’ feelings – I have stood in your mud boots.

There have been many days when I have felt like I was stuck in a rut. Responsibilities, to do lists, and conflicting priorities have left me feeling overwhelmed.

Then, there are also those days when things just fall into place and everything clicks. The energy is great and the whole team is working like clockwork.

As the leader and the owner of your business, it is your responsibility to lead the team out of the rut.

When businesses are ‘stuck’, I have observed three factors are in place:

1) Alignment of the business direction with personal goals – Personal goals answer the question, “What do I really want out of life?” It is much easier to get motivated in pursuit of your personal goals and then determine the vision for your business. Aligning your business and person goals will create consistency and motivation.

If there is not alignment, I suggest this conflict could be part of the reason for being “stuck”.

2) Passionate communications – You as a business owner are passionate about your business and more, but are you communicating your passion to those around you? Your passion addresses the why you do what you do. It may take some deep reflection and soul searching to clarify ‘your why’ but when you do, becoming passionate about it is almost automatic and easy

Sharing ‘your why’ brings a new energy to you and those around you.

3) Persistence in leaving your comfort zone – When you get stuck in a rut, the default future is to stay in the rut unless something changes.  If you have alignment between your business and personal goals and you are passionate about the new direction, you now are motivated to step out of the comfort of continuing in the rut

It will take courage to pull out of the ruts and comfort will pull you back down. Persistence is required to stick with your beliefs.

In summary,

Alignment gives you the motivation to accomplish your personal goals through your business

Passion gives you the energy to act and evokes others to join with you

Persistence and courage takes you to the new future.

It’s hard to get out of the business rut. That’s why so many business owners are frustrated and the majority of businesses don’t reach the next level of success.

What I find interesting though, is the amount of energy, time and investment required to get out of the rut, is actually less than the amount you consume staying in the rut.



Author: Paul Foster
Paul's life’s purpose is to bring more cash, freedom and happiness to independent business owners. Paul wants to learn about your toughest business challenges and frustrations so he can help you tackle them.

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