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Tag Archives: small business marketing

A Tip for Advertising Effectiveness

One recommendation we always make to business owners is to test and measure marketing efforts. As example, we've been relentless in how the marketing materials are designed and distributed for a workshop we held. Do you see any of your business's marketing in the points below? What is the best headline? How much do we match the email copy... Continue reading

One Tip to Market Your Product

The Message Matters - Get It Right or Don't Bother Selling At All Imagine it's a cold, dreary, overcast morning. You are trudging down the sidewalk, drinking a cold, over brewed coffee with a grimace on your face as you try to wake up on your way to work. It's a Monday, and you are dreading your boss' inevitable warpath. Then you notice a stran... Continue reading

Trick Yourself to Get Free Business Advice

Why is it that we can look at another small business and see what they are doing right or wrong so easily? I was looking for a grocery store in Sedona, Arizona. The store in the plaza only has the name on the façade as signage. I could clearly see if they added the word, ‘groceries’ to their sign they would get more business from the out of s... Continue reading