Tag Archives: small business advice
Be Different by Better Positioning Your Expertise
When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading
Employer – Employee Dynamics
One management philosophy states that business owners need to have control over their employee, in order to for them to be productive, and the other style says employees will thrive when given the freedom to be productive without supervision. Which one is right? Continue reading
The Lean Startup – Pivot or Persevere
I just finished reading one of the best books I have read in a long time – The Lean Startup by Eric Ries. Although the context is for a startup business, it is just as relevant for an established business that wants to innovate. Continue reading
Focusing on Customer Retention is Profitable
In order to grow the customer base in your business, you should focus on retaining your existing customers as well as attracting new ones. Continue reading
Pricing Strategy – Be Different
For a small business, your pricing strategy should not be only about price. It should be about being different! Continue reading
Simple Advertising Advice for Businesses
The most important part of any advertisement is the HEADLINE. Since the real purpose of an ad is to generate a response or an inquiry. Once the headline grabs you, you should then be directed with a CALL TO ACTION. Continue reading
Don’t Avoid Firing an Employee
As a business owner, dealing with employee issues can be difficult, but not dealing with them can be worse. Continue reading
Instant or Deferred Gratification?
There can be a tendency to celebrate short term business success too soon. Let’s say your business has a good month and you make a nice profit. Should you take a bonus? Should you reward yourself right away? Continue reading
Minder, Grinder or Finder – Determining Your Business Preference
In business,each of us has a natural preference to be one of three business styles. The first step is to determine which type of work you naturally prefer. Continue reading
Pricing Strategy
Are you pricing to the 10% of customers that are never happy? You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy. Continue reading