Tag Archives: small business advice

Be Different by Better Positioning Your Expertise

By Paul Foster

When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading

Employer – Employee Dynamics

By Paul Foster

One management philosophy states that business owners need to have control over their employee, in order to for them to be productive, and the other style says employees will thrive when given the freedom to be productive without supervision. Which one is right? Continue reading

The Lean Startup – Pivot or Persevere

By Paul Foster

I just finished reading one of the best books I have read in a long time – The Lean Startup by Eric Ries. Although the context is for a startup business, it is just as relevant for an established business that wants to innovate. Continue reading

Focusing on Customer Retention is Profitable

By Paul Foster

In order to grow the customer base in your business, you should focus on retaining your existing customers as well as attracting new ones. Continue reading

Simple Advertising Advice for Businesses

By Paul Foster

The most important part of any advertisement is the HEADLINE. Since the real purpose of an ad is to generate a response or an inquiry. Once the headline grabs you, you should then be directed with a CALL TO ACTION. Continue reading

Instant or Deferred Gratification?

By Paul Foster

There can be a tendency to celebrate short term business success too soon. Let’s say your business has a good month and you make a nice profit. Should you take a bonus? Should you reward yourself right away? Continue reading

Pricing Strategy

By Paul Foster

Are you pricing to the 10% of customers that are never happy? You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy. Continue reading

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