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Tag Archives: product based business

Turn Customer Service Problems into Profits

Idea #1 - When a customer service problem comes to your attention, stop and ask a couple questions before reacting to it:  Is this customer service issue an exception?  Is this customer service problem an isolated incident? An example is a furniture company that made 98 timely deliveries to happy customers and two ‘could have been prevented... Continue reading

Setting Prices in a Business – An Agonizing but Critical Task

Setting Prices in a Business – An Agonizing but Critical Task Whenever I start into a discussion with business owners about pricing – especially implementing price increases – I encounter a considerable degree of resistance. I hear things like “Are you nuts? – My customers won’t pay a penny more!” or “My competitors are cutting pri... Continue reading

Consider Convergence of Products and Services for Business Growth

In the old days, your business was either a “product” based business or a “service” based business. The traditional furniture store sells a product: furniture. The traditional law firm sells a service: the lawyer’s time. To be a successful furniture store today, however, the service provided may be as important to the customer as th... Continue reading