Tag Archives: it’s better to be different
All your customers don’t buy for the same reasons. If you group them all together, you end up thinking the main issue is price. It’s about price and value. Continue reading
What if all businesses deliver what is promised when it’s promised? It’s a great way to differentiate your business. Continue reading
How long will it take before you or your competitors start thinking outside the box? Continue reading
One of the 5 Things we work on with our clients is differentiation.
One way to describe our difference is by what we are not. Continue reading
When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading
One of the challenges that face business owners is increasing prices within their business. The pricing discussion is therefore critically important and directly affects the business’s profits. It is worthwhile to consider the following facts about pricing and differentiation. Continue reading