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Tag Archives: it’s better to be different

Business Insights – Learn, Act, Grow

Business insights are under rated! Sure, we all collect a few at random as we burn through our business life, but there is actually a valuable methodology to getting insights that will make your business better! I am not talking about boring informational insights you might get from reading a blog or something – these are real insights about y... Continue reading

A Great Business Differentiator

[caption id="attachment_1920" align="alignright" width="127"] Be Different![/caption] A a business advisor, whenever I deal with contractors, I dream of a contractor who has a reputation based on one idea: We start and finish what we said we would do, when we said we would do it. That’s it. How hard could it be? Really hard! – I know this b... Continue reading

The Importance of Thinking Outside the Box

How long will it take before you or your competitors start thinking outside the box? Just remember: "You'll have all eternity to think inside the box." Related Articles: How Will Digital Mobility Affect Your Business? The Lean Start-up - Pivot or Persevere? Strategic Planning & Business Inspiration... Continue reading

The Business Therapist Difference

One of the 5 Things we work on with our clients is differentiation. We also work on these 5 Things ourselves – we do practice what we preach! One way to describe our difference is by what we are not. We are not ‘accountants’. The word ‘acountant’ triggers a subliminal response when mentioned. Try meeting someone and telling them you are... Continue reading

Be Different by Better Positioning Your Expertise

As a small business advisor, I am always observing the actions of every business encounter. When I was in New Orleans last week, I went into a retail store that manufactured and sold gas and electric lights fixtures (www.bevolo.com). The salesperson was very  polite and knowledgeable. After sharing some good information such as the fact they h... Continue reading

Setting Prices in a Business – An Agonizing but Critical Task

Whenever I start into a discussion with business owners about pricing – especially implementing price increases – I encounter a considerable degree of resistance. I hear things like “Are you nuts? – My customers won’t pay a penny more” or “my competitors are cutting prices and I am forced to discount to keep the business”. The prici... Continue reading