Tag Archives: business strategic plan

Understanding Your Customer Segments

By Paul Foster

A business growth strategy that is focused on a particular customer segment is the opposite of the ‘one size fits all’ strategy. It’s important to learn how to define each segment. Continue reading

What Type of Startup are You?

By Paul Foster

There are two radically different types of startups – one type is a known business model, and the other type is an unknown model. What type is your startup? Continue reading

Shareholders Agreement – Advice

By Paul Foster

A good shareholders agreement is one you hope you never have to use. Any corporation with more than one shareholder should have one in place. Continue reading

The Importance of Aligning Your Business and Personal Goals

By Paul Foster

As a business owner, do you ever feel like you are sitting in the back seat and your business is driving your life from the front seat? This happens a lot. We call this an alignment problem. Continue reading

Happy Anniversary to Us!

By Paul Foster

April 21, 2012 is the one year anniversary of launching of our website and blog! This is a great time to reflect and revisit our purpose in the digital world. Continue reading

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