Tag Archives: business advice

Be Different by Better Positioning Your Expertise

By Paul Foster

When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading

Employer – Employee Dynamics

By Paul Foster

One management philosophy states that business owners need to have control over their employee, in order to for them to be productive, and the other style says employees will thrive when given the freedom to be productive without supervision. Which one is right? Continue reading

Mutual Respect in the Workplace is Free

By Paul Foster

If you survey the employees of any business and ask them to rank what is important to them respect always ranks higher than money. Let’s explore the benefits of a respectful workplace. Continue reading

Simple Advertising Advice for Businesses

By Paul Foster

The most important part of any advertisement is the HEADLINE. Since the real purpose of an ad is to generate a response or an inquiry. Once the headline grabs you, you should then be directed with a CALL TO ACTION. Continue reading

Eliminating Customer Service Issues

By Paul Foster

If your business has specific ‘black and white’ written instructions or systems to deal with customer service issues that arise time and time again – everyone benefits – the business owner, the customers and the employees. Continue reading

Pricing Strategy

By Paul Foster

Are you pricing to the 10% of customers that are never happy? You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy. Continue reading

Business Decision Advice

By Paul Foster

Indecision can be paralyzing and frustrating to your business as well as your personal life. I believe it is the actions you take to implement a decision that are more important than which option you choose. Continue reading

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