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Tag Archives: business activities management toolkit

Non-Google Analytics

Google Analytics is a great (free) tool for determining where your website leads are coming from. You can decide to advertise in different ways: on LinkedIn, publish a blog or place an ad in your industry’s digital publication. When a potential customer show up at your website, Google Analytics will tell which advertising source created the lead.... Continue reading

Understanding the Language of Accountants

I recently spent some time in California with a large accounting firm. We got on the topic of the financial statements. I asked them how their business clients embraced the financial statement discussions. The accounting firm of roughly 100 people and 8,000 clients shared a common frustration with me: “If we could just get our business clients ... Continue reading

Should Your Business Offer a Guarantee?

When a potential customer considers purchasing from your business, are there a number of risks to completing the purchase? Will the product or service solve the problem they have? Will it meet the needs or wants of the customer? Will the benefits outweigh the costs? When you provide a guarantee, you remove the risks to the potential purchaser and... Continue reading