Category Archives: Product business help
We Are Expanding into the UK Marketplace!
The teams at The Business Therapist® are excited to confirm our entry into the U.K. marketplace! Although we have performed services for U.K. business owners as early as October, 2003, we are currently marketing our services to this market once again. Continue reading
Discounting Your Price or Value Add?
If you give someone a ‘deal’, you could sell more than if you didn’t – But instead of giving a discount on price, have you considered adding value instead? Continue reading
Should Your Business Offer a Guarantee?
When you provide a guarantee, you remove the risks to the potential purchaser and make it easier for them to buy from you. Here are 5 tips to developing a great guarantee. Continue reading
A Confident and Educated Customer
Is your sales staff educated in all aspects of the products or services your business offers? Their knowledge can improve the experience of a customer making a purchase decision! An educated and confident consumer is your best potential customer. Continue reading
Setting Prices in a Business – An Agonizing but Critical Task
One of the challenges that face business owners is increasing prices within their business. The pricing discussion is therefore critically important and directly affects the business’s profits. It is worthwhile to consider the following facts about pricing and differentiation. Continue reading
Investing in Yourself is the Best Business Investment Plan
With all the turmoil in the financial markets, the big question recently is: Where is the best place to invest your money? The answer I give to help small business owners is simple: Invest in yourself. Continue reading
Do Business Owners Have Self-Imposed Barriers?
Are you confident all your current customers are aware of your complete business offerings? I would like to challenge that assumption and ask you to consider whether it could be a self-limiting belief. Or more descriptively – a sales-limiting belief! Continue reading
Convergence of Products and Services is Good Advice for Small Business
In the old days, your business was either a “product” based business or a “service” based business. The traditional furniture store sells a product: furniture. The traditional law firm sells a service: the lawyer’s time. To be a successful furniture … Continue reading