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Category Archives: Product business help

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The Golden Rule of Business: Treat others how you would like to be treated. Many business owners desperately seek methods to attract new customers. Consider businesses you frequent; why are you a loyal customer? Business owners can often see areas for improvement in their business by considering their interactions with other successful businesses.... Continue reading

Turn Customer Service Problems into Profits

Idea #1 - When a customer service problem comes to your attention, stop and ask a couple questions before reacting to it:  Is this customer service issue an exception?  Is this customer service problem an isolated incident? An example is a furniture company that made 98 timely deliveries to happy customers and two ‘could have been prevented... Continue reading

Be Different by Better Positioning Your Expertise

As a small business advisor, I am always observing the actions of every business encounter. When I was in New Orleans last week, I went into a retail store that manufactured and sold gas and electric lights fixtures (www.bevolo.com). The salesperson was very  polite and knowledgeable. After sharing some good information such as the fact they h... Continue reading

Pricing Strategy – Be Different

For a small business, your pricing strategy should not be only about price. It should be about being different! Here’s why: If your offering is the same as your competition then you allow ‘price’ be the deciding factor. If you are different than your competition, and your customers value that difference and they will pay for that value. If... Continue reading

Eliminating Customer Service Issues

If your business has specific 'black and white' written instructions or systems to deal with customer service issues that arise time and time again – your customers will benefit with good service, and your front line employees will have satisfaction in resolving issues themselves.  Remember - Grey and fuzzy causes problems – black and whi... Continue reading

Minder, Grinder or Finder – Determining Your Business Preference

I may be over simplifying business life a little bit, but each of us has a natural preference to be one of the following business styles: 1)      Minders –management - minding  the people  2)      Grinders – the technicians  - grinding out the work 3)      Finders – the sales team - finding the customers The first ste... Continue reading

Pricing Strategy

Are you pricing to the 10% of customers that are never happy? When you look at your customer base in your business, they will typically range from your 'raving fans' to the 'will never be happy' group. When you look at your pricing, you might think you have to offer one price to all your customers. If your pricing strategy is a 'one size fits... Continue reading

We Are Expanding into the UK Marketplace!

The teams at The Business Therapist® are excited to confirm our entry into the U.K. marketplace! Although we have performed services for U.K. business owners as early as October, 2003, we are currently marketing our services to this market once again. We are currently developing an exciting new product for all our markets. It has become obviou... Continue reading

Discounting Your Price or Value Add?

It is fair to state that if you give a customer a ‘deal’, you could sell more than if you didn’t. But instead of giving a discount on price, have you considered adding value instead? As an example, if you discount a $1,000 item by 10% to get the sale you get $900. But if you offer an additional item valued at $100 for free as part of th... Continue reading

Should Your Business Offer a Guarantee?

When a potential customer considers purchasing from your business, are there a number of risks to completing the purchase? Will the product or service solve the problem they have? Will it meet the needs or wants of the customer? Will the benefits outweigh the costs? When you provide a guarantee, you remove the risks to the potential purchaser and... Continue reading