Category Archives: Product business help
Be Different by Better Positioning Your Expertise
When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading
Pricing Strategy – Be Different
For a small business, your pricing strategy should not be only about price. It should be about being different! Continue reading
Eliminating Customer Service Issues
If your business has specific ‘black and white’ written instructions or systems to deal with customer service issues that arise time and time again – everyone benefits – the business owner, the customers and the employees. Continue reading
Minder, Grinder or Finder – Determining Your Business Preference
In business,each of us has a natural preference to be one of three business styles. The first step is to determine which type of work you naturally prefer. Continue reading
Pricing Strategy
Are you pricing to the 10% of customers that are never happy? You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy. Continue reading
We Are Expanding into the UK Marketplace!
The teams at The Business Therapist® are excited to confirm our entry into the U.K. marketplace! Although we have performed services for U.K. business owners as early as October, 2003, we are currently marketing our services to this market once again. Continue reading
Discounting Your Price or Value Add?
If you give someone a ‘deal’, you could sell more than if you didn’t – But instead of giving a discount on price, have you considered adding value instead? Continue reading
Should Your Business Offer a Guarantee?
When you provide a guarantee, you remove the risks to the potential purchaser and make it easier for them to buy from you. Here are 5 tips to developing a great guarantee. Continue reading
A Confident and Educated Customer
Is your sales staff educated in all aspects of the products or services your business offers? Their knowledge can improve the experience of a customer making a purchase decision! An educated and confident consumer is your best potential customer. Continue reading
Setting Prices in a Business – An Agonizing but Critical Task
One of the challenges that face business owners is increasing prices within their business. The pricing discussion is therefore critically important and directly affects the business’s profits. It is worthwhile to consider the following facts about pricing and differentiation. Continue reading