Skip to main content

Category Archives: Pricing Advice for Small Businesses

The Biggest Pricing Mistake in Small Business

I think the biggest lost profits for small business happen when they fail to offer different products to different customer segments. In other words the 'product-market fit' is poor. Let me explain: All your customers don’t buy for the same reasons. If you group them all together, you end up thinking the main issue is price. Every time I ask a... Continue reading