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Category Archives: Pricing Advice for Small Businesses

The Biggest Pricing Mistake in Small Business

I think the biggest lost profits for small business happen when they fail to offer different products to different customer segments. In other words the 'product-market fit' is poor. Let me explain: All your customers don’t buy for the same reasons. If you group them all together, you end up thinking the main issue is price. Every time I ask a... Continue reading

Pricing Strategy Advice – Be Different

For a small business, your pricing strategy should not be only about price. It should be about being different! Here’s why If your offering is the same as your competition then you allow ‘price’ be the deciding factor. If you are different than your competition, and your customers value that difference and they will pay for that value. ... Continue reading

Establishing a Competitive Pricing Strategy

Are you pricing to the 10% of customers that are never happy? When you look at your customer base in your business, they will typically range from your 'raving fans' to the 'will never be happy' group. When you look at your pricing, you might think you have to offer one price to all your customers. If your pricing strategy is a 'one size fi... Continue reading