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Category: New business startup advice

A Tip for Advertising Effectiveness

One recommendation we always make to business owners is to test and measure marketing efforts. As example, we've been relentless in how the marketing materials are designed and distributed for a workshop we held. Do you see any of your business's marketing in the points below? What is the best headline? How much do we match the email copy... Continue reading

Stop Making Stupid Business Mistakes

Create simple business systems for better use your time

Why do we need a checklist to stop stupid mistakes? Why can’t we just be less stupid? Because using a checklist removes the need to think about the routine at all. This frees your brain to think about smarter things! When a stupid mistake happens, it is often because a person didn’t remember something simple. For example: Delivery ... Continue reading

The Two Biggest Mistakes in a Business Startup

There is now sufficient research, reports and understanding of the startup ecosystem, and it’s safe to conclude a startup business is very different from a successful, established business. But since a lot of the world has not caught on to the radical differences, startups that try and act like established businesses tend to make two big mista... Continue reading