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Category: Differentiation

A Great Business Differentiator

A a business advisor, whenever I deal with contractors, I dream of a contractor who has a reputation based on one idea: We start and finish what we said we would do, when we said we would do it. That’s it. How hard could it be? Really hard! – I know this because we try and live by the same rules at our business and we can’t pull it off e... Continue reading

The Best Pricing Strategy

Consider this low (or zero!) cost pricing and differentiation strategy. This successful method is taken from the startup rulebook and can easily be applied to main street independent business owners. The startup method: In designing a new product engineers tend to “over-feature” the product. Think of a remote control for your TV – there... Continue reading

The Little Things Matter

Business owners, if your product offering is different in a valuable way to your potential customers, you will get more business, correct? However, you may be surprised at some of the ways you could accomplish this - often it is just a “little thing”. Take for example a “little thing” in the change room at a women’s clothing store:  T... Continue reading

3 Good Reasons to Ignore Your Competition

Not enough time to work on your own business? Why not reallocate the time you spend focusing on your competitors and focus on your own business! Henry Ford said it best: The competitor to be feared is the one who never bothers about you at all but goes on making his own business better all the time. Reason 1: The data you collect will be misle... Continue reading

Pricing Strategy Advice – Be Different

For a small business, your pricing strategy should not be only about price. It should be about being different! Here’s why If your offering is the same as your competition then you allow ‘price’ be the deciding factor. If you are different than your competition, and your customers value that difference and they will pay for that value. ... Continue reading