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Category Archives: Differentiation

A Great Business Differentiator

[caption id="attachment_1920" align="alignright" width="127"] Be Different![/caption] A a business advisor, whenever I deal with contractors, I dream of a contractor who has a reputation based on one idea: We start and finish what we said we would do, when we said we would do it. That’s it. How hard could it be? Really hard! – I know this b... Continue reading

The Importance of Thinking Outside the Box

How long will it take before you or your competitors start thinking outside the box? Just remember: "You'll have all eternity to think inside the box." Related Articles: How Will Digital Mobility Affect Your Business? The Lean Start-up - Pivot or Persevere? Strategic Planning & Business Inspiration... Continue reading

Back to Business Basics

The Golden Rule of Business: Treat others how you would like to be treated. Many business owners desperately seek methods to attract new customers. Consider businesses you frequent; why are you a loyal customer? Business owners can often see areas for improvement in their business by considering their interactions with other successful businesses.... Continue reading

Business School Simplified!

We know most business owners don’t have formal business training. They learn from the 'school of hard knocks'. But when you search the web for business knowledge it is absolutely overwhelming. How do you know who to trust? Which body of knowledge is more valuable? At The Business Therapist® we have spent many years filtering through what is i... Continue reading

The Business Therapist Difference

One of the 5 Things we work on with our clients is differentiation. We also work on these 5 Things ourselves – we do practice what we preach! One way to describe our difference is by what we are not. We are not ‘accountants’. The word ‘acountant’ triggers a subliminal response when mentioned. Try meeting someone and telling them you are... Continue reading

Be Different by Better Positioning Your Expertise

As a small business advisor, I am always observing the actions of every business encounter. When I was in New Orleans last week, I went into a retail store that manufactured and sold gas and electric lights fixtures (www.bevolo.com). The salesperson was very  polite and knowledgeable. After sharing some good information such as the fact they h... Continue reading

Happy Anniversary to Us!

The Business Therapist Inc. has reached another big milestone. April 21, 2012 is the one year anniversary of the launch of our website and blog! This is a great time to reflect and revisit our purpose in the digital world. We focus on two main objectives with our content – One is about 'business' and the second is about 'therapist'. 1)  ... Continue reading

Pricing Strategy – Be Different

For a small business, your pricing strategy should not be only about price. It should be about being different! Here’s why: If your offering is the same as your competition then you allow ‘price’ be the deciding factor. If you are different than your competition, and your customers value that difference and they will pay for that value. If... Continue reading