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Category Archives: Differentiation

A Great Business Differentiator

A a business advisor, whenever I deal with contractors, I dream of a contractor who has a reputation based on one idea: We start and finish what we said we would do, when we said we would do it. That’s it. How hard could it be? Really hard! – I know this because we try and live by the same rules at our business and we can’t pull it off e... Continue reading

Pricing Strategy Advice – Be Different

For a small business, your pricing strategy should not be only about price. It should be about being different! Here’s why If your offering is the same as your competition then you allow ‘price’ be the deciding factor. If you are different than your competition, and your customers value that difference and they will pay for that value. ... Continue reading