Category Archives: Differentiation

Back to Business Basics

By Paul Foster

Many business owners desperately seek methods to attract new customers. Consider businesses you frequent; why are you a loyal customer? Continue reading

Be Different by Better Positioning Your Expertise

By Paul Foster

When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading

Happy Anniversary to Us!

By Paul Foster

April 21, 2012 is the one year anniversary of launching of our website and blog! This is a great time to reflect and revisit our purpose in the digital world. Continue reading