Category Archives: Differentiation
The Importance of Thinking Outside the Box
How long will it take before you or your competitors start thinking outside the box? Continue reading
Back to Business Basics
Many business owners desperately seek methods to attract new customers. Consider businesses you frequent; why are you a loyal customer? Continue reading
Business School Simplified!
Most business owners don’t have formal business training. They learn from the ‘school of hard knocks’. The Business Therapist® is a here to help business owners. Continue reading
The Business Therapist Difference
One of the 5 Things we work on with our clients is differentiation.
One way to describe our difference is by what we are not. Continue reading
Be Different by Better Positioning Your Expertise
When your business positions its expertise in a way that adds real value to the customer, the conversation moves from ‘How much is it?’ to ‘What incredible value!’ and eliminates the competition. Continue reading
Happy Anniversary to Us!
April 21, 2012 is the one year anniversary of launching of our website and blog! This is a great time to reflect and revisit our purpose in the digital world. Continue reading
Pricing Strategy – Be Different
For a small business, your pricing strategy should not be only about price. It should be about being different! Continue reading
