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Category Archives: Customer service

The Basics Still Grow Your Business

Sometimes in our search for the latest and greatest new idea to help businesses grow for freedom and cash, we can stop focusing on some basic growth strategies - so let’s review some business basics: 1)    Referrals from your good customers -          Do you actually ask them for referral business? This may sound too simple, but doe... Continue reading

The Four Stages of Learning a New Skill

While attending a sales training discussion at a business coaching client of ours, I learned the concept of The Four Stages of Learning. The process was developed by a psychologist named Thomas Gordon and this method is still taught by the corporation he founded, Gordon Training International. Here are the Four Stages of Learning: Unconscious Inc... Continue reading

The Importance of Your Business’s Web Presence

With the Internet used by 78% of North Americans*, and Google reporting that approximately 89% of web users research products and services online before they buy* - a good web presence is essential. A good web presence is not just about having a well branded, comprehensive, up to date website - social media also plays a crucial role. It’s no ... Continue reading

Back to Business Basics

The Golden Rule of Business: Treat others how you would like to be treated. Many business owners desperately seek methods to attract new customers. Consider businesses you frequent; why are you a loyal customer? Business owners can often see areas for improvement in their business by considering their interactions with other successful businesses.... Continue reading

Turn Customer Service Problems into Profits

Idea #1 - When a customer service problem comes to your attention, stop and ask a couple questions before reacting to it:  Is this customer service issue an exception?  Is this customer service problem an isolated incident? An example is a furniture company that made 98 timely deliveries to happy customers and two ‘could have been prevented... Continue reading

Focusing on Customer Retention is Profitable

If you would like to increase the number of customers your business has, the default thinking is to add more new customers. This is your customer acquisition rate. If you start the year with 1,000 customers and your acquisition rate is 15%, you can’t assume your customer count will go up to 1,150. The reason is that you also will lose customers ... Continue reading

Should Your Business Offer a Guarantee?

When a potential customer considers purchasing from your business, are there a number of risks to completing the purchase? Will the product or service solve the problem they have? Will it meet the needs or wants of the customer? Will the benefits outweigh the costs? Eliminate purchase risks When you provide a guarantee, you remove th... Continue reading