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Category Archives: Business growth help

One Tip to Market Your Product

The Message Matters - Get It Right or Don't Bother Selling At All Imagine it's a cold, dreary, overcast morning. You are trudging down the sidewalk, drinking a cold, over brewed coffee with a grimace on your face as you try to wake up on your way to work. It's a Monday, and you are dreading your boss' inevitable warpath. Then you notice a stran... Continue reading

One Thing All Successful Businesses Do

Let’s imagine for a moment watching a professional football game… could you possibly conceive the coach leading his team by only looking at the scoreboard? Of course not, that’s ridiculous. During the game, a successful coach monitors every activity on the field. Dozens of people are involved in recording all aspects of the game and kee... Continue reading

Be a Small Business ‘Growth Hacker’

‘Growth hacker’ sounds like a bad person, but in reality it’s a smart business person. Wikipedia includes the following in the definition of Growth Hacking: …as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing which are already mains... Continue reading

Top Blog Posts of 2013

Many business owners share the same needs and frustrations. A key for us in understanding what is important to business owners is by regularly reviewing our website statistics. Here's our top 10 blog posts of 2013.  10. Business Strategy: Hope or Hypothesis - Do you use the ‘hope’ strategy in your business? It goes something like this: Let... Continue reading

Your Business – Mission Statement or Manifesto?

What is the difference between a business having a 'manifesto' and a 'mission statement'? I have done very little research on this topic, but I don’t think there is much difference in theory. But I just like the word  'manifesto'. (Did you see my hands moving when I said it?) A manifesto is just a better and cooler way to state what your busin... Continue reading

Reality Distortion Field Needed for Small Business Success

Steve Jobs was known to possess and use what was described as a ‘reality distortion field’.  It was a magical and charismatic power he had to take the current impossible situation of his development team and distort reality so it would become possible. While it seemed magical due to the quantum of the accomplishments at Apple, our research at... Continue reading

The Importance of Repetition for Business Growth

The value of repetition is often neglected. Let me say that again, the value of repetition is often neglected. As an example, the popular children’s show Blues Clues repeats the same episode from Monday to Friday each week. Children watch the same episode five times in five days.  The developers of the show realized that for the child to really... Continue reading

The Hiring Decision – Costs, Risks and Growth Plans

How do you determine whether it makes financial sense to hire a new employee? Let’s look at an example: Cost of investment: The main cost of the new hire will be the monthly wage costs times the number of months it will take the new hire productive.  If you pay someone $4,000 a month and it take them 6 months to become productive, the base inv... Continue reading

What is Your Website Doing For You?

Recently we've heard from several business owners that their websites simply aren't working for them. It seems that just having a website is ‘so 10 years ago’. Pro-active business owners want their websites to work harder for them. Where to start? Try viewing your website from your customer’s perspective. Review the spelling and gramma... Continue reading

Understanding Your Customer Segments

A business growth strategy that is focused on a particular customer segment is the opposite of the 'one size fits all' strategy. One size fits all is the same as trying to be 'all things to all customers'. When we want to think strategically about the needs and wants of a particular segment, it is important to know how to define each segment. ... Continue reading