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Category Archives: Business Advertising Tips

One Tip to Market Your Product

The Message Matters - Get It Right or Don't Bother Selling At All Imagine it's a cold, dreary, overcast morning. You are trudging down the sidewalk, drinking a cold, over brewed coffee with a grimace on your face as you try to wake up on your way to work. It's a Monday, and you are dreading your boss' inevitable warpath. Then you notice a stran... Continue reading

Improving Your Advertisements Effectiveness

Here is a great way to understand good and bad 'headlines' in business advertisements. Open up a newspaper or magazine that has advertisements from multiple small businesses on one page. See which business's advertisement grabs your attention the most. My prediction is that the advertisement with the headline that addresses a pain or a need ... Continue reading