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Category Archives: Business activities management

A Tip for Advertising Effectiveness

One recommendation we always make to business owners is to test and measure marketing efforts. As example, we've been relentless in how the marketing materials are designed and distributed for a workshop we held. Do you see any of your business's marketing in the points below? What is the best headline? How much do we match the email copy... Continue reading

One Thing All Successful Businesses Do

Let’s imagine for a moment watching a professional football game… could you possibly conceive the coach leading his team by only looking at the scoreboard? Of course not, that’s ridiculous. During the game, a successful coach monitors every activity on the field. Dozens of people are involved in recording all aspects of the game and kee... Continue reading

The Pareto Principle for Profit Improvement

The Pareto Principle (also known as the 80-20 rule) is named after an Italian economist named Vilfredo Pareto. While this principle can apply to many areas of business, let’s look at two possible applications in your small business: Possibility 1) 80% of your profits come from the top 20% of your customer base. Possibility 2) 80% of your custom... Continue reading

Establishing a Baseline for Business Growth

Since it’s the beginning of a new calendar year, it’s a great time to make sure your business has a baseline for measuring growth in 2013. If you can measure your activities and results properly, you can quantify your growth. Each of the following should be available to you for each month of last year as well as the total for last year: Reven... Continue reading

The Importance of Small Businesses

Saturday, October 20th 2012, Canada celebrates entrepreneurs and small business with the first Canada’s Small Business Saturday, an initiative by the CFIB (Canadian Federation of Independent Business) and Interac. Why is important to ‘fish in our own pond’? Doesn’t our livelihood come from our own community? Why would we take our local e... Continue reading

Non-Google Analytics

Google Analytics is a great (free) tool for determining where your website leads are coming from. You can decide to advertise in different ways: on LinkedIn, publish a blog or place an ad in your industry’s digital publication. When a potential customer show up at your website, Google Analytics will tell which advertising source created the lead.... Continue reading

Business School Simplified!

We know most business owners don’t have formal business training. They learn from the 'school of hard knocks'. But when you search the web for business knowledge it is absolutely overwhelming. How do you know who to trust? Which body of knowledge is more valuable? At The Business Therapist® we have spent many years filtering through what is i... Continue reading

Understanding the Language of Accountants

I recently spent some time in California with a large accounting firm. We got on the topic of the financial statements. I asked them how their business clients embraced the financial statement discussions. The accounting firm of roughly 100 people and 8,000 clients shared a common frustration with me: “If we could just get our business clients ... Continue reading

Happy Anniversary to Us!

The Business Therapist Inc. has reached another big milestone. April 21, 2012 is the one year anniversary of the launch of our website and blog! This is a great time to reflect and revisit our purpose in the digital world. We focus on two main objectives with our content – One is about 'business' and the second is about 'therapist'. 1)  ... Continue reading

Focusing on Customer Retention is Profitable

If you would like to increase the number of customers your business has, the default thinking is to add more new customers. This is your customer acquisition rate. If you start the year with 1,000 customers and your acquisition rate is 15%, you can’t assume your customer count will go up to 1,150. The reason is that you also will lose customers ... Continue reading