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Author Archives: Liz Grady
About Liz Grady
Director of Digital Communications at The Business TherapistWhat is Your Website Doing For You?
Just ‘having’ a website is ‘so 10 years ago’. Pro-active business owners want their websites to work harder for them. Continue reading
The Importance of Your Business’s Web Presence
With the Internet used by 78% of North Americans*, and Google reporting that approximately 89% of web users research products and services online before they buy* – a good web presence is essential. Continue reading
Improving Business Communications
Here are some fantastic web based tools to help businesses get organized and commit to effective digital communications! Continue reading
Innovation in Business
Here at The Business Therapist we love seeing innovative businesses and we also love supporting local businesses. Recently we discovered a gem of a unique business offering that we would like to share Continue reading
How To Be A Good Employee
Respectful communication is essential to a happy, productive employer – employee relationship. Here are some tips to be a good employee. Continue reading
Email Etiquette Reminders for Business
Email is the most effective manner of communication in business today. Often proper etiquette is overlooked in haste. Here are a few email etiquette reminders. Continue reading
Better Serve Your Customers with Facebook
If a goal of your small business is to better serve your customers, promote your products or services and expand your existing customer base; consider (or reconsider!) Facebook. Continue reading
Could Your Business Benefit With Email Marketing?
If a goal of your business to better serve your customers, then you may want to consider email marketing. Email marketing is a relatively inexpensive and simple tool to establish a lasting relationship with your existing customer base. Continue reading
Social Media Marketing – Doing it Right
I recently came across an article in a business magazine that asked small business owners if they utilize social media marketing. I was surprised to see the negative responses.
Comments included things like, “No we don’t use social media sites to advertise. We’re an established business and our customers know where to find us.” What about new customers? What about better serving existing customers? Continue reading