The Importance of Google For Business

Is your business good on Google? 

I recently spoke to a group of business owners about Google for Business, and I was surprised that so many of these entrepreneurs did not understand its importance.

What’s Google for Business?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Why is Google for Business important?

Google is the most popular search engine in the world and ensuring that your business information is accurate is paramount. Because a lot of this information is crowd-sourced based on Google users’ input and feedback, it may or may not be correct.

Google also has a huge percentage of the mobile market share, so more and more existing and potential customers can find your business while on the go.

How do I get started on Google for Business?

Managing your Google Account is so much more than ensuring your business information is correct: there are fantastic insights and other data available to help you learn more about your customers – and it’s free.

Need help getting started? Please feel free to reach out to me: liz@thebusinesstherapist.com



Author: Liz Grady
Liz is our resident social media consultant. She works with businesses to create an effective online strategy; from website content management to email marketing and utilizing social media.

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