How many times have you walked into a store and been naturally drawn to one area? Or have been shopping online and â€˜abandoned your cartâ€™ because the check-out area was too complicated or too hard to find?
If as a business owner youâ€™re struggling with sluggish sales and lackluster conversions – itâ€™s time to get a new perspective.
Observe your customersâ€™ behavior
Itâ€™s as simple as watching the customer flow into your store (or your website traffic via analytics).
- What are customers looking at?
- What are they drawn to?
- What are they touching and picking up?
- Whatâ€™s their next behaviour?
Listen to your customers
Theyâ€™ll appreciate the personal service – ask them what they bought and why. Ask them why they didnâ€™t purchase what they first picked up. Ask them if the store or website met their expectations.
Make one modification
It could be changing the location of your checkout button. It could be making an aisle more open easier to access, placing your best selling products near ones that donâ€™t sell as wellâ€¦ the list goes on and on.
Observe, test, learn & repeat for business growth.
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