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New Approaches to Enhance Innovation & Creativity

New Approaches to Business Innovation and Creativity The Business TherapistNowadays, innovation is a popular word in our vocabulary. But a clear understanding of what this term means and why it’s so important in the present economy is needed before exploring alternatives to enhance it.

Essentially, innovation is the usage of new ideas to develop and implement new processes, products, services, or even business models. Therefore, an idea of a particular individual has to be shared into an organization so the vision can be transformed in actions that will lead to innovation.

Innovation depends on ideas; insights that must not only be idealized by individuals but also shared through the organization. When people communicate with each other, more ideas are cultivated, and innovation prospers. This video illustrates “Where Good Ideas Come From”- by Steven Johnson.

Many tools and alternative approaches have been created to enhance innovation and creativity in the organizational environment. Two examples of these approaches introduced in the 21st century are the Agile System Engineering practices and the Business Model Canvas.

The Business TherapistThrough the use of visual tools, both agile system engineering and the Business Model Canvas create environments that facilitate the exchange of information. 

They form idea networks that allow ideas to grow and become innovation. In conclusion, companies must incorporate these and other similar methods in their operations so they can continually innovate in order to generate competitive advantage.

To learn more of why these tools are disrupting industries, download my full article “New approaches to enhance innovation and creativity”.

About Rafael Giacomassi

Rafael Giacomassi is a graduate of the mechanical engineering program from the University of Sao Paulo, Brazil with a passion for entrepreneurship and business development. While studying abroad for 16 months in Canada at the University of Windsor, Rafael had the opportunity to start the “Test Your Business Idea” project when he met Paul Foster, the Lean Startup Advisor at the Odette School of Business. Rafael has lived in Brazil, United Stated of America, and Canada, and has traveled to more than a dozen countries over the past few years. These international experiences enable him to adapt to new and challenging situations. Working, living and traveling abroad has made him insightful, sensitive to cultural differences and a truly global citizen. View all posts by Rafael Giacomassi →

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2 Responses to “New Approaches to Enhance Innovation & Creativity”

Hosted Exchange 2010

September 22nd, 2014 at 7:50 am

Thank you for sharing your info. I truly appreciate your efforrts and
I am waiting for your further post thank you once again.


September 23rd, 2014 at 4:50 pm

Indeed, Sterman (2000) state that “The greatest constant of modern times is change”.
In a world full of disruptive technologies, a company has to either innovate or die.