What is the difference between a business having a ‘manifesto’ and a ‘mission statement’?
I have done very little research on this topic, but I don’t think there is much difference in theory. But I just like the word ’manifesto’. (Did you see my hands moving when I said it?)
A manifesto is just a better and cooler way to state what your business believes.
A small, startup t-shirt manufacturer, Holstee, wrote a manifesto that went viral. I have to admit, it really resonated with me.
Please click here to watch their video manifesto.
I love the part, “If you don’t have enough time, stop watching TV”!
If this was your company’s manifesto do you think it would be easier to grow more customers and more employees?
What is your manifesto?
The first draft of The Business Therapist manifesto will be posted next week. Thanks Holstee for the inspiration!
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