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The Golden Rule of Business - TheBusinessTherapist.comMany business owners desperately seek methods to attract new customers.

Consider businesses you frequent

Why are you a loyal customer?

Business owners can often see areas for improvement in their business by considering their interactions with other successful businesses.

Related Article – Focusing on Customer Retention is Profitable

Get back to business basics

Following the Golden Rule of Business, here are a few ways to improve your relationship with your existing customers.

–          Deliver what you promise – consistently.  Whether it’s a product or service, give your customers exactly what they want, and if you’re not sure – ask.

–          Deliver when you promise. It’s easy for customers to become irritated when waiting for your product or service.

–          Respond to inquiries in a timely fashion. You don’t want your loyal customers feeling frustrated and neglected.

–          Remember that there are no stupid business questions. Aspects of your business that might be obvious to you as the business owner might not be as evident to your customers.

–          Ask for feedback on how you can better serve your customers, and most importantly – follow through on this feedback.

–          Make your customers feel special – because they are! Offer your loyal existing customers a ‘sneak peek’ at new products. Consider creating a referral reward plan, or simply just thank them for their continued support.

–           Address customer service issues immediately and honestly. Often customers who’ve had a service issue resolved satisfactorily will become a more loyal advocate for your business than a customer who didn’t even have a problem.

What makes you return to a business time and again? Please leave a comment below.

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