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The Golden Rule of Business - TheBusinessTherapist.comMany business owners desperately seek methods to attract new customers.

Consider businesses you frequent

Why are you a loyal customer?

Business owners can often see areas for improvement in their business by considering their interactions with other successful businesses.

Related Article – Focusing on Customer Retention is Profitable

Get back to business basics

Following the Golden Rule of Business, here are a few ways to improve your relationship with your existing customers.

–          Deliver what you promise – consistently.  Whether it’s a product or service, give your customers exactly what they want, and if you’re not sure – ask.

–          Deliver when you promise. It’s easy for customers to become irritated when waiting for your product or service.

–          Respond to inquiries in a timely fashion. You don’t want your loyal customers feeling frustrated and neglected.

–          Remember that there are no stupid business questions. Aspects of your business that might be obvious to you as the business owner might not be as evident to your customers.

–          Ask for feedback on how you can better serve your customers, and most importantly – follow through on this feedback.

–          Make your customers feel special – because they are! Offer your loyal existing customers a ‘sneak peek’ at new products. Consider creating a referral reward plan, or simply just thank them for their continued support.

–           Address customer service issues immediately and honestly. Often customers who’ve had a service issue resolved satisfactorily will become a more loyal advocate for your business than a customer who didn’t even have a problem.

What makes you return to a business time and again? Please leave a comment below.



Author: Paul Foster
Paul's life’s purpose is to bring more cash, freedom and happiness to independent business owners. Paul wants to learn about your toughest business challenges and frustrations so he can help you tackle them.

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