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Improving Business Communications

Better business communications, how to communicate better at work, how to communicate better in business, social media help, social media advice, communication systems, creating an effective system of communicationsIn our interactions with businesses looking to grow for cash and freedom, we hear time and again that businesses are slacking in their commitment to effective digital communications among team members and with their customers or clients.

There are some fantastic web based tools out there to help businesses get organized and commit to effective digital communications! Here are a few of our favourite things:

Boomerang for Gmail

Boomerang is an email scheduling program for Gmail.

Why it rocks: The user can schedule emails to be sent when the recipient is most likely to read them. Emails can also be set up to resend in a time-frame of your choice if you do not receive a reply! Have a weekly re-occurring meeting? Just set up an email reminder to be sent at the same time every week!

Cost – Free trial, $4.99 a month for a personal account, or $14.99 for a professional account.


Hootsuite an online brand and social media management system which allows the user to schedule many social media sites from one web-based platform.

Why it rocks: We use Hootsuite to schedule and interact with all our Twitter, Facebook and LinkedIn interactions.  It takes only a moment to check in and respond. Hootsuite also offers analytics to help determine the effectiveness of your social media efforts.

Cost – Free. To upgrade to a Pro account (more users, streams, improved analytics, etc.) is $9.99 a month.

Constant Contact

Is an email marketing tool perfect for small businesses looking to have regular contact with existing and potential customers.

Why it rocks: It’s very simple to create professional, well branded permission based emails. The contact lists are easy to use and grow, (sign up tabs can be added to your website and even your FaceBook business page). Analytics are available to measure the effectiveness of your email marketing campaigns.

Cost – Free trial. $15 a month for under 500 contacts. Low cost upgrades are available for more contacts, event marketing, survey marketing, etc.

Basecamp by 37signals

“Basecamp is the leading web-based project management and collaboration tool.” 

Why it rocks: It’s a fantastic platform to communicate, interact, share files and collaborate with team members. Clients can be ‘looped in’ or invited to view designated files. It’s visually appealing and very easy to use. Our favourite aspect of Basecamp is the ‘Daily Progress’ tab, which we can click and see a timeline of who contributed to what file and when. On the go, and no time to check in? No problem – you can set up Basecamp to send you a daily recap via email. 

Cost – Free 45 day trial. A basic account is $24 a month for 15 projects with 5GBs of storage.

All these fantastic tools are easy to use and cloud based, allowing easy access from any computer or smartphone – which we love at The Business Therapist!

If you would like information on how your business can apply and benefit from any of the above tools to improve your business communications, drop me an email -

Related Articles:

Could Your Business Benefit from Email Marketing?

Tools to Make Your Social Media Marketing Smarter Via Hootsuite

Business Success: Keys for Building Strong “Virtual Work Teams”

About Liz Grady

Director of Digital Communications at The Business Therapist View all posts by Liz Grady →

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One Response to “Improving Business Communications”

Karen Reyburn

June 21st, 2012 at 9:05 am

These are great, and agreed! The only one I’d differ on is Constant Contact…we prefer MailChimp. I think it’s easier to use and the templates are more professional (and it’s free if you have less than 2,000 contacts on your list!!)

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