This happens a lot
We call this an alignment problem.
It is usually because your personal goals aren’t aligned with your business goals. The business goals take priority.
A loss of passion
One of the symptoms of your goals not being aligned is losing the passion for your business.
How can you get passionate about the direction of the business if it’s not the direction you want to go personally?
Related article – Achieving Business Goals – 4 Tips
At first, a business owner will question why we begin the goal setting process by asking them to identify and document their personal goals. We explain that once we get clarity on the personal goals, we can start working to align the business vision with your personal goals!
Business goals should align with and serve your personal goals
There is a lot of research about the attributes of a successful business. One of the consistent attributes of a successful business is an owner that is passionate about the business. In our experience, getting passionate for your business is much more likely to happen when your business is aligned with and serves your personal goals and ideals.