The Business Therapist Inc. has reached another big milestone. April 21, 2012 is the one year anniversary of the launch of our website and blog!
This is a great time to reflect and revisit our purpose in the digital world. We focus on two main objectives with our content – One is about ‘business’ and the second is about ‘therapist’.
1) Business – The knowledge gap
For those business owners that did not receive formal business management training, we have simplified the required business knowledge into only five things:
(i)Vision and Clarity – The fish rots from the head down
(ii)Pricing and Differentiation Strategy – It’s better to be different
(iii)Employees – Understanding what really motivates them
(iv)Systems – Put down your instrument and start conducting the orchestra
(v)Activities Management – What you can measure you can manage
We suggest if you just focus on the five things listed above, your business will grow and prosper. But having the knowledge is not enough to make it happen. That’s where the second part of what we do comes in.
2) Therapist – Business owner beliefs and points of view
We ask you to consider how your personal beliefs and points of view affect your business. Since it is easier to observe the behavior of others than reflect on ourselves, we gently explore these topics using examples of our experiences with other business owners. Occasional we challenge your current beliefs directly as any good therapist should. We hope you appreciate it is your own best interest!
We now have over 100 blog posts sharing the knowledge and challenging the points of view. We encourage you to search them for ideas.
New products coming soon!
Our goal is to have a free E-book available for download on each of the five things to assist in filling in the knowledge gap. We currently have the Activities Management eBook available on our Resouces page.
Our Pricing and Differentiation Strategy eBook is ready and will be available within the next 30 days.
Our eBook on Visioning is currently having its final edits completed and should be available within the next 30 days as well.
The eBooks on Employee Motivation and Systems are coming soon.
We are very excited to be adding video to our Visioning Self Study Program. We have a prototype that we are beta-testing right now.
We have lots more projects in the works and we will keep you up to date on the developments. More importantly, we want you to tell us what you like and what you don’t like. We think we keep a pretty good pulse of the small business community but maybe that is just our own belief?
I think it is only fair for us to be open to listen and explore any challenges you may have to our business philosophies. Please reach out with your comments!
And thanks for supporting us over our first year. It has been a lot of fun and we are only just getting started.
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