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By Paul FosterMarch 14, 2012

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I am excited to report The Business Therapist has surpassed 500 Twitter followers and over 1,000 Tweets. How and why did this happen?

First – How to Tweet

Not every business owner has the personal attributes to be successful on Twitter. It may surprise you but I am one of those business owners. However, once I recognized this shortcoming, I worked closely with Liz Grady, our Director of Digital Communications to make it happen. In short, she actually does most of my Tweets. She also manages Facebook, and certain aspects of LinkedIn. Although I write all the content for my blogs myself (she has done a couple of guest posts), she edits, optimizes and posts the blogs. Since we have spent quality time working on planning, sharing philosophies and maintaining good communication, I am comfortable that she can provide valuable and respectful Tweets that are aligned with our business advisory thinking.

I wonder what percentage of Tweets are made this way? It is interesting that the 500th Twitter follower was ljensencpa – A Chicago CPA firm that has 7,822 followers on Twitter! I would be impressed if Leif did all his Tweets himself!

Second – Why Tweet?

I am tempted to answer simply and philosophically – “Why not Tweet?”

To expand on that a little bit, I think it is important to build a complete network for the world to find you. If someone re-Tweets some useful info, it is only one click away from connecting their followers to your website. It is one of many potential connections but it is not mandatory to be part of your offering.

It is impossible to plant an acorn and expect to have an oak tree the next day. First you have to start by planting the acorn. Second you need to continue to give it nutrients and sunshine. By hitting 500 Twitter followers, I feel it is like a small oak sapling instead of bare ground.

In summary: “There are only two good times to plant a tree (or start Tweeting) – today and twenty five years ago!”

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One Response to “Twitter”

Lora Crestan March 17th, 2012 at 3:17 pm


Congratulations! Just like any relationship, engagement is key….start planting the seeds and they will flourish!

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