Every business has some ‘low hanging fruit’ to pick. There are ripe profits stuck between the leads your business generates and the actual revenue dollars you convert from these leads.
A lead is created by your referrals, your marketing and advertising efforts, your location etc. It is a potential customer walking into your store, a phone call, a website hit or a cold-call by your sales team.
Out of every 100 leads, there is only a percentage that gets converted to actual sales. Some of the leads that did not become sales may have happened for the following reasons:
- The business missed answering the phone call. It still shocks me how much this happens!
- The lead was not properly followed up by the sales team. Perhaps the sales team isn’t properly educated about the products or services.
- Nobody followed up with the potential customer after the initial contact. This could be because you didn’t get the contact information or ask for permission to follow up. This could also be because you did get the info but still didn’t follow up. Again it still shocks me how much this still happens – myself included!
- Maybe you’re good at dealing with walk-ins, referrals and phone calls, but the system to properly follow up emails leads or website hits has not been perfected.
Unfortunately when I talk to many business owners they seem to think all the above never happens in their business. If you are one of these business owners, please get in touch with me – I’d love to know how you do it.
For the rest of us, I think it is just priorities, lack of focus and life events in general that hold us back from 100% focus and drive to a perfect business. Sometimes it is just not as easy as we would like.
Included in the Activities Management Self Study Program we offer for sale is a practical worksheet to make it easy to improve your conversion ratio (ratio of leads converted to sales). After testing it and tweaking it with many of my clients, I am convinced it is the ‘gold’ in this product.
All you have to do is start using it and it will make you more profits.
In fact, I guarantee if you purchase the program and use the worksheet you profits will go up. Just to make sure, from now until October 31, 2011, if you purchase the program, just reach out (firstname.lastname@example.org) and I will do a 30 minute support call to get you started in the right direction and a 30 minute follow up call to make any tweaks as required. There is no additional fee for this valuable offer.
Even if you don’t purchase the product, you can download the free eBook and look for some ‘low hanging fruit’ to pick in your own business.
I look forward to hearing about your success!
To discover areas for growth in your business, please visit my Squidoo Lens: http://www.squidoo.com/differentiation-in-business
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